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Flanke 7 GmbH: Jamstack Websites + Performance Marketing

As autumn knocks on the door and the days grow shorter, it’s usually time to take a look at the upcoming year. In our industry as an agency, it’s always exciting to see which trends will likely, possibly, and potentially drive us starting in January.
So, we always go on the hunt and explore the mood, look for hints, and identify what might even be considered a definitive trend for the upcoming year.

Before we look forward, let's glance over our shoulder at the topics that affected us in 2024 and still keep us busy.

“The Rise of AI - or as we say in German: AI takes the next round.”

 This refers to how AI’s possibilities in marketing have fundamentally changed, and for instance, the creation of new content has reached a new level.
Social networks are part of the basic toolkit for any business engaging in online marketing. Younger audiences are now more active on TikTok than Google when researching something. So, if you want to be seen, you need various strategies that ideally work together.
If you want to sell, you must tell stories. While storytelling wasn’t new for 2024, many companies became more creative, making their stories more captivating. Want to stand out from the crowd? Then think carefully about what your “Once upon a time...” might be.
Marketers need values and more added value. This means the focus has long shifted from merely looking at products and features. However, this year, it became clear that customers are increasingly asking what benefits a product or solution brings to them. Often, this is also the differentiator from competitors.
Last but not least: video. Since the pandemic and the rise of TikTok, video has become a focal point across every platform as a means of information delivery. Formats like live streaming are also gaining immense popularity.

Of course, there were more trends in 2024, but let’s now look ahead to what awaits us. If you want to reminisce a bit more, feel free to check out 

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Here, we certainly won’t be able to cover all the trends, so we’ve picked out those that were mentioned most frequently.

This means that businesses should not only use AI but also put it at the core of their decisions and actions.
The "AI-first" approach should also use advanced analytics to track sales and reach. A forward-thinking approach to marketing increasingly relies on artificial intelligence, with chatbots playing a key role. These simulate conversations with customers, which can be used effectively for promoting products or services, both in physical stores and online. According to Forbes, chatbots are considered a crucial trend in future marketing. The AI market, valued at $93.53 billion in 2021, is expected to grow to $190.61 billion by 2025.

AI Continues to Impact All Areas of Marketing


But not only in terms of strategy will we be unable to progress without AI. Other tools will also play a crucial role in various fields.

And surely, there are many more opportunities that AI offers, which we may not even know about yet.

Immersive Technologies Attract More Attention


A brief explanation: immersive technologies include Augmented and Virtual Reality. These technologies influence our lives, work, and learning. In the coming years, we’ll certainly see more of these, which will also be relevant for businesses.

Here are a few examples of how immersive technologies can change the customer experience:

Social Media Will (Even More) Become the New Internet


It’s no secret that being visible online means being active on social media as a business. Since TikTok’s market penetration, everyone knows the potential these platforms hold. Anyone who advertises should do so everywhere in the future — and this applies whether it’s B2C or B2B because people use social media privately, even in their roles as employees. And don’t forget: position yourself as an employer — ideally not only on LinkedIn but also on Instagram, TikTok, and others.

For years now, there has been a discussion about change, and sustainability is once again on the agenda for 2025. Consumers will increasingly demand transparency and ethical practices from brands. Sustainability can become a crucial differentiator, and marketing campaigns will need to reflect genuine commitments to social responsibility and environmental awareness.

Brands must clearly communicate and disclose their practices:

The future of marketing is exciting, dynamic, and full of possibilities. Companies that embrace new technologies, understand their customers’ needs, and stay true to their values — and perhaps even focus on sustainability — can succeed in 2025 and beyond.

If we were to include all the sources, our blog post on trends for the coming years might rival an encyclopedia. But that’s not possible, so we’re picking out the biggest ones.

However, if you want to read more, you can check out these literary works:

Or you can do your own research if you need more information because, of course, there’s much more to read and discover.

Who doesn’t love autumn? The golden fall in Germany. Even though it’s often rainy and gray in reality, it’s also a time to think about new beginnings that come with each new year. And with that, trends and developments as well.

For marketing, we’ve highlighted the most exciting trends from our perspective. We will, of course, also inform you about the forecasts for design, content production, and web development. In the meantime, feel free to browse 

Marketing Trends 2025 

Imagine this – you walk into a store and immediately find exactly what you need without any hassle. The service is excellent, you receive friendly advice, and you leave satisfied. Later, at home, the brand's website suggests the perfect accessories for the gadget you just bought. Somehow, the website feels just as welcoming and consistent with your in-store experience. Sounds perfect, right?

What seems so perfect and seamless is actually the result of a significant amount of work, leveraging the "magic" of omnichannel marketing: providing a consistent experience across all channels. Let’s dive into what this is all about.

Directly translated, it means "all channels," though it is primarily used as an established English term.
Omnichannel refers to a strategy where all available communication and sales channels are seamlessly interconnected to provide customers with a unified and consistent brand experience. An omnichannel marketing strategy ensures that customers, regardless of the channel they use—whether online, offline, mobile, or through social media—have an integrated and coherent interaction with a brand, ultimately leading to higher customer satisfaction and loyalty.

In other words, no matter where the customer interacts with a brand, the experiences must align, and the brand’s representation must be consistent across all channels.

Why is an Omnichannel Marketing Strategy a Good Idea?

Good question—what benefits does a company gain from such an approach? It certainly sounds like a strategy that requires considerable effort—so what’s the payoff?

Campaigns can be optimized through targeted opportunities, as you learn about the customer not just from one channel but from multiple data sources.
Customer satisfaction can be increased as the customer experience becomes more personalized, and there’s a higher chance of conversions achieved through the integration of all channels. Additionally, streamlined processes lead to an increase in completed purchases, and acquiring new customers is supported by interactions on social media and similar platforms. In the long term, this can positively impact revenue.

As we can see, there are many benefits that can be achieved through a consistent approach.

The seamless and quick transition between different channels offers customers greater flexibility and convenience, which are among the most important needs today.
The fact is that purchasing behavior has significantly changed in recent years, with the pandemic playing a decisive role. Alongside shopping in physical stores, online shopping has long become a fixed part of everyday life for many people. More and more customers use their smartphones, whether for mobile shopping or cashless payments. To remain future-proof, companies must therefore adopt omnichannel strategies. Many organizations and brands, particularly in e-commerce, are already implementing this successfully. For example, around 70 percent of retail executives in Germany report offering "in-store orders," where orders are placed on-site with subsequent home delivery.

The implementation of omnichannel processes sounds great but is more challenging in practice than one might think. So, first things first: establish the framework before you start. The company culture and the channels to be used should be clearly defined.

This means setting company-specific goals and KPIs, as not every channel integration fits the company culture. Additionally, it’s essential to assess which options are feasible, such as click & collect, apps, chatbots, or QR codes.

Another crucial step is assembling the necessary expertise. Omnichannel requires extensive technical know-how, an IT infrastructure geared towards multiple channels, and seamless collaboration across various departments. Customer data must always be up-to-date and compliant with legal standards.

To optimize costs, a transparent cost and potential analysis and a concrete action plan are necessary to leverage the long-term savings potential of the omnichannel strategy.

Finally, implementing an omnichannel strategy often requires expanding supply chain management to ensure, for example, real-time visibility of product availability.

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What Should You Consider Regarding the Customer?

Of course, the customer is the focus—otherwise, there would be no reason to engage with omnichannel. So, what does it take to ensure that the customer is happy and, ideally, makes a repeat purchase?

Always and at all times: focus on the customer experience. Several aspects are crucial to ensuring that users feel comfortable.

First, the option to switch channels should be offered. It’s essential that customers are not forced to switch between different channels, as this can be perceived as disruptive. The purchase process should be fully possible within a single channel, even if multiple sales channels are connected.

Another important point is personalization. Customers want to be recognized and treated as individuals, whether shopping in-store or online. For example, customer service, when contacted via a social media channel, should have an overview of past purchases and the current transaction to provide personalized advice. Addressing customers by name can go a long way.

Networking is also a prerequisite for successful omnichannel marketing. It’s not just important that all technical channels are interconnected, but also that different business areas within the company work together. Customer service, for example, needs insights into sales to effectively assist customers when necessary.

Additionally, the various sales channels should be uniformly designed. A product offered online should also be available in physical stores. It is also advisable to integrate the design of the company website across all channels to create a consistent brand experience.

Finally, centralized storage and management of data is necessary to enable successful personalization and an individualized customer experience. Customer relationship management (CRM) solutions are ideal for this, allowing marketing, sales, and customer service to access the same information to ensure seamless and personalized customer care—not just today, but also tomorrow. After all, a created experience must be maintained to encourage customers to return and purchase again.

An experience across all channels—that's the plan, and companies can hardly afford to do without it if they want to keep up in an increasingly connected and digital market environment.
Omnichannel has many advantages, including improved customer experience, higher customer satisfaction, and increased sales through the seamless integration of all sales and communication channels. However, implementing an omnichannel strategy requires careful planning and a clear focus on customer needs. Companies must ensure that their IT infrastructure, internal processes, and data management are optimally aligned to provide a consistent and personalized customer experience. Those who overcome these challenges lay the foundation for sustainable success and strong customer loyalty in the digital age. So, it’s definitely worth the effort.

If you’d like to read more articles from us, feel free to visit the 

All Channels, One Experience: Omnichannel 

Today, many factors determine whether users visit a website just once or return again and again. A positive UX can help make visitors feel comfortable, enable intuitive usability and allow them to quickly find the information they need. And with the amount of media and content we all consume every day, it's even more crucial to stand out from the crowd. What is easy to recognize is hard to define and not so easy to create. And for this reason, let's take a look at the basics. 


UX stands for "user experience", i.e. the user experience. It describes how users experience a product, a service or a system and what experiences are made in the process. The "system" can be a digital product or a website, an app or similar within the digital world.  It is not just about pure usability, but about the overall feeling that users have during the interaction. In short: how you liked something you came into contact with online. 

The aim of UX is to design products in such a way that they are intuitive, pleasant and efficient for users to use. Many factors play a role here, such as user-friendliness, accessibility, aesthetics, interactivity and the emotional reaction to what is seen or experienced. Various methods and tools are used to achieve a positive user experience, such as usability tests, user research, information architecture, interaction design and the development of personas.

Overall, UX is a central part of the design process that ensures that the needs, expectations and satisfaction of the user are at the center.

So when we design a new website for our customers, this is also part of our job. After all, in addition to the speed of websites, the experience is also a decisive factor in whether or not users return to the site. 

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There are so many terms in this sector that we want to clarify things here. 

In UX design, the focus is on the interaction between the user and the product. The central questions in the design process are: 

The central goal is to put the user at the center and make the product (or website) as user-friendly, efficient and pleasant as possible. 

In contrast, UI design focuses on the visual appearance and interactive elements of an application or product. "UI" stands for "user interface" and refers to the actual visual appearance of a website, for example. Functionality must meet aesthetics and go hand in hand with all criteria from the UX design process. Although UI design is closely linked to UX design, it plays an independent and important role in the design of the overall user experience.

Of course, there are always a few criteria that you can use as a guide. So here is an overview: 

If you dive into the world of user experience, you will stumble across a few more terms and it is much easier to find your way around if it is clear what each term stands for. So here are a few more terms that are important. 


Some areas merge and this is also important: a good UX result for users should be seamlessly integrated. 



In today's digital era, UX plays a crucial role in the long-term success of a product, website or service. Users have high expectations of the user-friendliness and overall experience of an application. If you want to not only attract users once, but also retain them in the long term, you need to offer a well thought-out and carefully designed user experience. 

But before getting into the design process, it is essential to familiarize yourself with the different areas of design. Understanding the differences between UX, UI, visual design, interaction design and motion design is crucial to creating a seamless result. Because what is easy to recognize is not easy to create. 

Flanke 7 GmbH

Jamstack Websites + Performance Marketing

Marketing becomes a success factor with Flanke 7:

Projects (All projects)

Display 7

Do you like our projects?

Blog (All posts)

Marketing Trends 2025

All Channels, One Experience: Omnichannel

UX - the foundations for good experiences