Display 7

Performance websites, creative content and the right marketing for you will make your company visible and help you advance in the long term.

Marketing becomes a success factor with Flanke 7:

Jamstack Websites + Performance Marketing

<h1 class='heading__h1'>Flanke 7 GmbH</h1>

Do you like our projects?

Blog

All posts

Projects

All projects

The fastest websites in the industry: We develop extremely fast jamstack websites ✅ + performance marketing ✅ for lasting success.

Flanke 7 GmbH: Jamstack Websites + Performance Marketing

2024 was a year full of creative challenges, new encounters, and amazing projects. If we were a Michelin-starred restaurant, this review would be a reflection of our annual menu, allowing us to share all our “culinary” experiences and adventures. And even though we’re not, let’s dive right in with the appetizer and the start of the year.


2.jpg

Our Amuse-Bouche: The Highlights at the Start

Have you ever had the chance to enjoy a multi-course meal? Often, the portions are small because more courses are to follow, but that doesn’t make them any less exciting or “delicious.” And every good menu begins with a small teaser.

In January, we hit the ground running with new ideas, new concepts, new developments, and several meetings. Right in the first month of the calendar year, we were able to present a comprehensive marketing concept we developed for the 

. As an agency representing and supporting another agency, this project presented a unique challenge, which made it all the more exciting. The result? Content marketing with an individual character that puts the managing director front and center as the “face” and offers (potential) customers a personable introduction to the world of Amazon Ads.

In February, our marketing team continued to grow, and the new “man-power” brought a fresh breeze with it. But, of course, there’s more: For our client 

, who received a new website with absolute “coolness effect” in 2023, performance marketing officially kicked off.

 began. This project was exciting, challenging, and approached completely from scratch. More about this will be “served” in the upcoming courses.


3.jpg

Let’s move on to the “starter,” where things got interesting, new, and exciting again. Another innovation this year: 

 – the first digital out-of-home advertising space in Winterbach – was conceived, developed, and implemented by us together with the 

Association of Independent Entrepreneurs Winterbach

. The goal? To offer brands, companies, associations, and the Winterbach community a level of public visibility never seen before – in short: 

The digital display is strategically placed in Winterbach, ensuring that the ads come into “contact” with approximately 15,000 vehicle movements per day. Of course, this is only metaphorical because road safety always comes first. For this reason, we chose a location where the driving speed must be reduced (yes, braking is required), and it’s not uncommon for vehicles to slow down to walking pace near the display.

We’re thrilled and excited that more and more interested parties and customers have emerged for this project over the year. Perhaps next year will bring another digital advertising opportunity, one we’ll create together with a strong partner.

4.jpg

The Main Course: The Biggest “Portions”

The main course is the centerpiece of any menu – and it was no different for us. Here, major projects, complex challenges, and key milestones took center stage.

Throughout the year – perhaps also fueled by the fresh energy within our team – we realized that as an agency, as a company, and as a brand, we needed to reposition ourselves, and in light of the competition, we probably had to. But more on that at the end of our “menu,” because we’re saving the best for last.

Another highlight this year was the project with the company 

. The Lorch Group, a major supplier of automotive parts and accessories, faced the challenge of repositioning and establishing itself as an employer brand. Addressing younger target audiences required a fresh perspective, a new design, and, most importantly, creating a fun and engaging entry point into the 

 for potential applicants. This project not only involved developing new websites but also producing videos for job seekers and prospects – all of which were conceived and shot by us. We are incredibly proud to have been part of this project and are thrilled that the new job site launched in May of this year. Even more exciting is that the company has since received a flood of job applications.

. The specialist for semiconductor boards and similar technologies presented our team with the challenge of engaging with a highly complex subject, understanding it thoroughly, and then delivering it to expert target groups with a 

This project was a bit different. We quickly realized during our collaboration with the client that our “normal” approach wouldn’t be enough here. The result? A series of intensive workshops with our team and Grüninger’s management. Intensive, but incredibly helpful, goal-oriented, and exactly what was needed. Within this process, the corporate design was completely redeveloped. We are extremely proud that after so much hard work, the new website will launch in the first quarter of 2025.

5.jpg

Our Dessert: The Sweet Conclusions of the Year

At the end of the year, we savor the fruits of our labor – the small yet fine successes that round off the year. In 2024, we launched many projects, whether in marketing, web development, or design.

We worked on numerous content projects and even more photo shoots, where we showcased our clients in the best light, capturing them from every angle to highlight and present their best. Among others, we created content from the world of bedding, coaching, kitchen manufacturers, fashion, and even a few cool cars made an appearance.

To close out the year, we’d like to introduce another exciting project: the merging of two brands from the automotive claims management sector. When the client approached us, one thing was clear: we had to get the best out of a lot. This wasn’t easy, as it couldn’t be overwhelming, but nothing could be lost either. Additionally, multiple target groups needed to be addressed on one platform. Tricky, exciting, but entirely doable. Thus, the brands 

, for which we designed the brand identity. You can see it here: the new 

” – another project on our list of 2024 highlights. This time, it wasn’t about designing an entire website but about updating the content, transitioning the technology, and implementing a new design during the site’s “overhaul.” We’re proud to work with 

, a partner that has collaborated with us for a long time, allowing us to consistently bring amazing projects to life.

In December, we experienced a personal highlight as a team and as a company: Our team traveled from all over – by plane, car, and maybe even on foot – to attend our team event in Stuttgart on December 10, 2024.

Since many of our brilliant minds work fully remote, it’s important to us to come together occasionally and spend time as a team. So the journey to Schorndorf began, with team members arriving by car, train, and even flights from Croatia.

Our team event also served as our Christmas party, where we continued our annual tradition of a Secret Santa gift exchange, which everyone enjoys. In addition, we attended a cooking class where we prepared our own lunch together. In teams, we cooked an appetizer, main course, and of course, a dessert – and then enjoyed it all together. Well-fed, we headed outside into the fresh air and explored Stuttgart, including a visit to the 

, where we let the day come to a relaxed close.

2024 was intense, full of projects, cool, and it flew by in no time – but now we’ve almost made it and are looking forward to whatever comes next.


The Digestif: A Look Ahead to the Coming Year – with Big Changes

After dessert, a glimpse into the future is a must – a small taste of what 2025 holds. In some restaurants, this might be a little schnapps for digestion; for us, it’s the beginning of a journey.

Over the course of the year, we realized that the competition doesn’t sleep, the world doesn’t stand still, and, above all, digital opportunities are becoming more abundant and powerful. For us, it was clear: we need to reposition ourselves and come back even stronger. Thus, in the final quarter of this year, our transformation began – the transformation into a 

This path was developed together with our team, we’re in the midst of it, and in 2025, we’ll unveil it all. But we can already share one thing: We want to approach things properly and with focus. We aim to offer a strong setup for 

. That might mean saying things our clients don’t necessarily want to hear, but which are right and necessary. Only this way can we be honest, authentic, and bold partners – ensuring we take the right path together, the one that truly leads to growth and success.

We thank our team, our clients, and our partners for a fantastic year full of trust and exciting collaboration. Without you, the creation of this “menu” would not have been possible – certainly not this opulent, and definitely not this delicious.

A new year is always a new opportunity and a fresh start, one we can create for ourselves, bringing fresh wind to our minds. With that, we leave you with this: We look forward to 2025, wish you a Merry Christmas, a Happy New Year, and an outstanding start to the new year.

Our Menu 2024

Trends and more trends – trends as far as the eye can see. As the calendar year draws to a close, blog articles sprout up everywhere, each predicting what the next year will bring. Since these insights are always intriguing and exciting, we’re happy to join in.
Content marketing is no exception – there’s plenty happening: advancements, optimizations, and, above all, changes driven by AI. What exactly is going on, and what can we expect? Let’s dive in.


Artificial Intelligence and the Rise of Agents

In 2025, artificial intelligence (AI) will continue to play a central role in digital marketing, expanding even further. While tools like ChatGPT and similar innovations have paved the way, widespread adoption is still lacking.
A particularly defining trend is the use of generative AI, which automatically creates content such as text, images, videos, or music. This holds immense potential, especially for customer communication and content marketing.
Autonomous AI agents are also gaining traction. These systems can handle complex tasks independently or semi-automatically, such as designing, analyzing, and optimizing marketing campaigns across multiple channels. This will lead to increased efficiency across all areas of marketing. Specifically, in content marketing and idea generation, these tools promise faster and more substantial results.
Staying updated is essential, as the quality and reliability of these tools will improve, making them even more useful and dependable in the future.


This isn’t exactly a new trend; it’s been unfolding since the pandemic, during which platforms like TikTok experienced massive growth. Yet, only a few companies include social media as a search engine in their content marketing strategies.
Today, people seek information everywhere—there’s no longer a single go-to source for knowledge online. Content marketing must evolve beyond traditional touchpoints and embrace omnichannel approaches, meeting user expectations. For instance, if you have a fantastic, well-performing blog post on your website, consider repurposing it for other channels, such as presenting its content in a short Instagram video.
This approach makes significant strides in establishing alternative channels as credible knowledge sources and search engines.


We all know it, and we all have it: a playful instinct. Augmented Reality (AR) and Virtual Reality (VR) already offer exciting opportunities and creative concepts, and these will only grow. Content will become increasingly interactive for users. Why? Attention spans are getting shorter, and users want something that grabs their interest.
Websites, in particular, will see significant changes. Hot topics in content include: Quizzes, Animated infographics, Interactive maps, 360-degree photos and Calculators or other daily-use tools on websites


TikTok, Instagram, and YouTube Shorts have embraced and amplified users’ growing demand for short-form video content.
Currently, 

 use video as a marketing format, though not consistently across all platforms. The number of opportunities and the demand for video content have skyrocketed. In content marketing, it’s almost as if the industry has adopted a “video-first” mindset.
Consumers were also surveyed, with 

 stating they want to see more videos from their favorite brands.
This isn’t a passing trend; it’s already the preferred way information is consumed and will continue to dominate. The expectations align with this direction as well.

For more on video marketing trends, check out: 

This question may never have been explicitly asked to a company, yet it’s a genuine expectation from consumers. Personalization is no longer optional—it’s a demand. Tailored, customized experiences are becoming a baseline requirement. In 2025, hyper-personalization will be an essential practice in digital marketing.
This doesn’t mean automated email campaigns pretending to be personalized while mistakenly addressing “Lisa” as “Lena.”
True personalization—genuine, individual personalization—is what’s required. This extends beyond email, shopping experiences, or product recommendations. In content marketing, the demand for tailored content is also growing.

An opportunity? Without question. Companies that understand the importance of leveraging AI for idea generation and marketing strategy will lead the pack and strengthen customer loyalty.


The content marketing trends for 2025 aren’t drastically different from those in 2024 – AI still takes center stage, and video remains a key focus.
The main difference lies in the evolution of possibilities, bringing new opportunities for businesses.
New trends include AI agents, a development that’s not only fascinating but likely to stick around. Personalization isn’t new, but explicit consumer demands for it are.
An exciting year lies ahead—we look forward to everything it brings.

For more insights, feel free to explore other articles on trends already available on the 

Content Marketing Trends 2025 

Every industry has its innovations, updates, and even trends that resurface. Naturally, this is true in the design field too. We took a look around to find clues about what’s emerging for the coming year. Let’s dive right in.


We all love things that move. Dynamic cursors are an emerging trend in web design, making the user experience more interactive and enjoyable.

Looking ahead to 2025, this feature is gaining popularity for making websites feel more lively and responsive. Right from the first interaction with a page, users are more engaged, and some companies even aim to tap into the user’s playful side with this feature. For example, the cursor might change shape when hovering over a link or follow a unique path across the screen. These subtle changes make navigation more intuitive, enjoyable – and fun.

One significant advantage of the dynamic cursor is its ability to guide users through the site by providing visual cues through shape or animation changes. But it also adds to the aesthetic design of the website. However, it’s essential to use dynamic cursors in moderation. Too many effects can make the interface cluttered and distracting.


A trend that has been in the spotlight (or rather, in the shadows) in recent years is dark mode. It’s no longer just a passing fad in web design but a permanent feature that many users now expect.

The appeal of dark mode isn’t only aesthetic but also highly practical. With high contrast between text and background, it significantly reduces eye strain, especially in dark settings or during nighttime browsing. Additionally, it saves energy, particularly on OLED screens. Black or turned-off pixels use less power, which extends battery life on mobile devices and laptops.

Implementing dark mode is more than simply inverting colors. To be effective, designers need to consider various elements – maintaining visual hierarchy, ensuring icons and images remain visible, and enhancing the overall user experience.

Many brands go beyond a plain black background and experiment with various color tones and palettes to give their dark mode a unique flair. This not only strengthens brand identity but keeps the design engaging. One popular feature is the option to toggle between dark and light modes. In 2025, it will be cutting-edge to seamlessly switch between the light and dark sides.

AI chatbots have become an essential feature in modern web design, providing a seamless way to engage with users. By 2025, chatbot integration is set to advance further, with a focus on personalization and more efficient interactions.

AI chatbots are designed to mimic human conversations and provide instant answers to user questions. They help businesses offer 24/7 customer service, guide visitors through the website, answer questions, and even assist with purchases.

This constant accessibility enhances the user experience, making visitors feel valued and understood. It’s also beneficial for building brand loyalty. Chatbots can handle multiple interactions simultaneously without compromising on conversation quality. This is highly efficient and frees up employees for more complex tasks.

Everything a chatbot discusses with a (potential) customer can be collected and provides valuable data to improve services or products.


As we enter 2025, color trends in web design will evolve, bringing fresh palettes and innovative combinations.

One of the most prominent color trends is the use of bold, vibrant colors. Bright, eye-catching hues create a strong visual impact and convey energy and dynamism. These colors can be used strategically to highlight important elements, direct attention to calls-to-action, and create a memorable experience.

In contrast, soft pastels are also gaining popularity. These gentle, muted tones offer a calming and elegant aesthetic, making them ideal for brands that wish to convey tranquility and sophistication. Pastels work well with minimalist designs, providing a subtle yet impactful visual appeal. Pastel tones have become increasingly popular in recent years.

Another emerging trend is the use of gradients. Gradients add depth and dimension to flat designs, creating a sense of movement and fluidity. They can be used as backgrounds, overlays, or modern accents, adding a dynamic and visually engaging effect.

Monochromatic color schemes are also trending, providing a cohesive and harmonious look. By using different shades of a single color, designers can create a clean, professional design that is easy on the eyes. This approach is ideal for brands looking to maintain a polished, “clean” look.

joanna-kosinska-bF2vsubyHcQ-unsplash.jpg

Not a new trend, yet it profoundly influences a website’s appearance: full-page headers. Full-page headers have become a defining feature in web design, creating an immediate visual impact as soon as visitors land on the site. This trend will continue into 2025, and the possibilities to captivate the audience from the first interaction are far from exhausted.

The full-page header, often referred to as the “hero section,” takes up the entire screen and can feature both images and videos, with current trends leaning towards videos.

The primary advantage of full-page headers is their ability to grab attention instantly. They eliminate distractions, focusing the user’s attention on the core message or key visual element. Full-page headers are also helpful for storytelling.


Of course, this is not all, as there are many more trends that are continuing or emerging on the horizon.

We’re excited to see where the journey leads and what other innovations might arise that we haven’t yet put on the agenda.


In summary, modern web design trends increasingly focus on visual impact, usability, and brand coherence. Dynamic cursors and dark mode provide users with interactive and aesthetic benefits, enhancing the overall experience. AI chatbots contribute to continuous and efficient customer support, while color trends like bold tones, pastels, and gradients make websites lively and engaging. Full-page headers create powerful visual accents from the start, telling a brand’s story at first glance. Altogether, these trends ensure that websites are not only functional but also impressive and brand-aligned.

What other surprises the year holds remains to be seen.

Flanke 7 GmbH

Jamstack Websites + Performance Marketing

Marketing becomes a success factor with Flanke 7:

Projects (All projects)

Display 7

Do you like our projects?

Blog (All posts)

Our Menu 2024

Content Marketing Trends 2025

Web Design Trends 2025