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Flanke 7 GmbH: Jamstack Websites + Performance Marketing

Web development is constantly evolving, with new technologies and approaches reshaping how websites and web applications are designed and built. In 2025, certain trends will continue to develop, but there will also be innovations that could change the digital landscape. From Artificial Intelligence (AI) and Machine Learning (ML) to Augmented Reality (AR) and WebAssembly—these trends have the potential to influence how we use the internet. Let’s take a closer look at them.


Artificial Intelligence (AI) and Machine Learning (ML)

It's no surprise that this comes first and isn’t anything new: AI and ML are increasingly transforming the way websites are developed and optimized. These technologies are expected to be further integrated into web development, enabling personalized user experiences. Advanced chatbots, precise recommendation systems, and data-driven decisions will become possible. AI and ML will also be used to analyze user behavior and enhance the usability and efficiency of websites.


Progressive Web Apps (PWA): The Future is Hybrid

For those who want to read more about this, we have a blog post: 

. PWAs offer a fusion of traditional websites and native apps without users having to download them from an app store. With offline functionality, fast loading times, and the ability to be installed directly on a device's home screen, PWAs offer significant advantages. It is expected that in the coming year—and possibly beyond—there will be increased use of Progressive Web Apps to improve website accessibility and performance.


Low-Code/No-Code Development: Democratizing Web Development

Low-code/no-code development is a revolution in itself, and we will surely see more and more providers in the coming years. It allows users without programming knowledge to create functional websites and applications. This not only speeds up the development process but also reduces costs. During our research, we often encountered the term “democratization.” It refers to the idea that such technological capabilities will enable a broader audience to create websites, no longer limited to those with programming skills.


WebAssembly (Wasm): High-Performance Web Applications

Something new—during our research, we came across this often. WebAssembly is a technology that allows high-performance code to run directly in the browser. This opens up new possibilities for complex web applications, such as video games, graphic editors, or scientific applications. It is expected that WebAssembly will become a standard tool in web development, as it enables faster and more powerful web applications.


Augmented Reality (AR) and Virtual Reality (VR)

It’s also not surprising to see these two on the list: Augmented and Virtual Reality have been on trend lists for several years now, with new developments each year. AR and VR can revolutionize how we interact with digital content. These technologies offer new experiences, particularly in areas like e-commerce, education, and entertainment. More websites are expected to integrate AR and VR features, providing engaging and interactive experiences for their users. We also see this trend extending to marketing and advertising.


Unsurprisingly, but crucially important: Web security will remain a key issue in 2025. With the increase in cyberattacks and growing concerns about data privacy, developers will need to implement even stronger security measures. These include the use of HTTPS, multi-factor authentication (MFA), and end-to-end encryption to protect user data. When it comes to security, staying vigilant is essential, as attackers are always finding new ways to breach systems.


Responsive design and accessibility are also not new trends, but they will remain essential in 2025. With the increasing use of mobile devices and the need to make the internet accessible to everyone, developers must ensure that their websites function well across all platforms and are accessible to people with disabilities. This includes the use of responsive layouts, alt text for images, and keyboard-friendly navigation. We have a separate article for those who want to dive deeper into this topic: 

The Internet of Things, or IoT, is connecting more and more devices to the internet, from household appliances to vehicles. The idea is to enable data exchange between the "things." A simple example: smart thermostats, lighting, smoke detectors, and so on, which can be controlled via a smartphone. In the coming years, integrating IoT into web development will be crucial for creating connected and automated systems. Developers will need to consider real-time communication, data management, and security when working with IoT devices.


There is much to expect and many developments that were already foreseeable. The future of web development is promising and brings innovations that will enhance the user experience and improve development efficiency. Technologies such as Artificial Intelligence, Progressive Web Apps, and low-code platforms will reshape the field, offering new opportunities for both developers and businesses. Fresh winds, new opportunities—many challenges and chances: To stay competitive in this dynamic environment, companies and developers should familiarize themselves with these trends early on and adjust their strategies accordingly.


If you want to read more from us, check out our blog: 

The Future of Web Development: Trends and Technologies for 2025

As autumn knocks on the door and the days grow shorter, it’s usually time to take a look at the upcoming year. In our industry as an agency, it’s always exciting to see which trends will likely, possibly, and potentially drive us starting in January.
So, we always go on the hunt and explore the mood, look for hints, and identify what might even be considered a definitive trend for the upcoming year.

Before we look forward, let's glance over our shoulder at the topics that affected us in 2024 and still keep us busy.

“The Rise of AI - or as we say in German: AI takes the next round.”

 This refers to how AI’s possibilities in marketing have fundamentally changed, and for instance, the creation of new content has reached a new level.
Social networks are part of the basic toolkit for any business engaging in online marketing. Younger audiences are now more active on TikTok than Google when researching something. So, if you want to be seen, you need various strategies that ideally work together.
If you want to sell, you must tell stories. While storytelling wasn’t new for 2024, many companies became more creative, making their stories more captivating. Want to stand out from the crowd? Then think carefully about what your “Once upon a time...” might be.
Marketers need values and more added value. This means the focus has long shifted from merely looking at products and features. However, this year, it became clear that customers are increasingly asking what benefits a product or solution brings to them. Often, this is also the differentiator from competitors.
Last but not least: video. Since the pandemic and the rise of TikTok, video has become a focal point across every platform as a means of information delivery. Formats like live streaming are also gaining immense popularity.

Of course, there were more trends in 2024, but let’s now look ahead to what awaits us. If you want to reminisce a bit more, feel free to check out 

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Here, we certainly won’t be able to cover all the trends, so we’ve picked out those that were mentioned most frequently.

This means that businesses should not only use AI but also put it at the core of their decisions and actions.
The "AI-first" approach should also use advanced analytics to track sales and reach. A forward-thinking approach to marketing increasingly relies on artificial intelligence, with chatbots playing a key role. These simulate conversations with customers, which can be used effectively for promoting products or services, both in physical stores and online. According to Forbes, chatbots are considered a crucial trend in future marketing. The AI market, valued at $93.53 billion in 2021, is expected to grow to $190.61 billion by 2025.

AI Continues to Impact All Areas of Marketing


But not only in terms of strategy will we be unable to progress without AI. Other tools will also play a crucial role in various fields.

And surely, there are many more opportunities that AI offers, which we may not even know about yet.

Immersive Technologies Attract More Attention


A brief explanation: immersive technologies include Augmented and Virtual Reality. These technologies influence our lives, work, and learning. In the coming years, we’ll certainly see more of these, which will also be relevant for businesses.

Here are a few examples of how immersive technologies can change the customer experience:

Social Media Will (Even More) Become the New Internet


It’s no secret that being visible online means being active on social media as a business. Since TikTok’s market penetration, everyone knows the potential these platforms hold. Anyone who advertises should do so everywhere in the future — and this applies whether it’s B2C or B2B because people use social media privately, even in their roles as employees. And don’t forget: position yourself as an employer — ideally not only on LinkedIn but also on Instagram, TikTok, and others.

For years now, there has been a discussion about change, and sustainability is once again on the agenda for 2025. Consumers will increasingly demand transparency and ethical practices from brands. Sustainability can become a crucial differentiator, and marketing campaigns will need to reflect genuine commitments to social responsibility and environmental awareness.

Brands must clearly communicate and disclose their practices:

The future of marketing is exciting, dynamic, and full of possibilities. Companies that embrace new technologies, understand their customers’ needs, and stay true to their values — and perhaps even focus on sustainability — can succeed in 2025 and beyond.

If we were to include all the sources, our blog post on trends for the coming years might rival an encyclopedia. But that’s not possible, so we’re picking out the biggest ones.

However, if you want to read more, you can check out these literary works:

Or you can do your own research if you need more information because, of course, there’s much more to read and discover.

Who doesn’t love autumn? The golden fall in Germany. Even though it’s often rainy and gray in reality, it’s also a time to think about new beginnings that come with each new year. And with that, trends and developments as well.

For marketing, we’ve highlighted the most exciting trends from our perspective. We will, of course, also inform you about the forecasts for design, content production, and web development. In the meantime, feel free to browse 

Marketing Trends 2025 

Imagine this – you walk into a store and immediately find exactly what you need without any hassle. The service is excellent, you receive friendly advice, and you leave satisfied. Later, at home, the brand's website suggests the perfect accessories for the gadget you just bought. Somehow, the website feels just as welcoming and consistent with your in-store experience. Sounds perfect, right?

What seems so perfect and seamless is actually the result of a significant amount of work, leveraging the "magic" of omnichannel marketing: providing a consistent experience across all channels. Let’s dive into what this is all about.

Directly translated, it means "all channels," though it is primarily used as an established English term.
Omnichannel refers to a strategy where all available communication and sales channels are seamlessly interconnected to provide customers with a unified and consistent brand experience. An omnichannel marketing strategy ensures that customers, regardless of the channel they use—whether online, offline, mobile, or through social media—have an integrated and coherent interaction with a brand, ultimately leading to higher customer satisfaction and loyalty.

In other words, no matter where the customer interacts with a brand, the experiences must align, and the brand’s representation must be consistent across all channels.

Why is an Omnichannel Marketing Strategy a Good Idea?

Good question—what benefits does a company gain from such an approach? It certainly sounds like a strategy that requires considerable effort—so what’s the payoff?

Campaigns can be optimized through targeted opportunities, as you learn about the customer not just from one channel but from multiple data sources.
Customer satisfaction can be increased as the customer experience becomes more personalized, and there’s a higher chance of conversions achieved through the integration of all channels. Additionally, streamlined processes lead to an increase in completed purchases, and acquiring new customers is supported by interactions on social media and similar platforms. In the long term, this can positively impact revenue.

As we can see, there are many benefits that can be achieved through a consistent approach.

The seamless and quick transition between different channels offers customers greater flexibility and convenience, which are among the most important needs today.
The fact is that purchasing behavior has significantly changed in recent years, with the pandemic playing a decisive role. Alongside shopping in physical stores, online shopping has long become a fixed part of everyday life for many people. More and more customers use their smartphones, whether for mobile shopping or cashless payments. To remain future-proof, companies must therefore adopt omnichannel strategies. Many organizations and brands, particularly in e-commerce, are already implementing this successfully. For example, around 70 percent of retail executives in Germany report offering "in-store orders," where orders are placed on-site with subsequent home delivery.

The implementation of omnichannel processes sounds great but is more challenging in practice than one might think. So, first things first: establish the framework before you start. The company culture and the channels to be used should be clearly defined.

This means setting company-specific goals and KPIs, as not every channel integration fits the company culture. Additionally, it’s essential to assess which options are feasible, such as click & collect, apps, chatbots, or QR codes.

Another crucial step is assembling the necessary expertise. Omnichannel requires extensive technical know-how, an IT infrastructure geared towards multiple channels, and seamless collaboration across various departments. Customer data must always be up-to-date and compliant with legal standards.

To optimize costs, a transparent cost and potential analysis and a concrete action plan are necessary to leverage the long-term savings potential of the omnichannel strategy.

Finally, implementing an omnichannel strategy often requires expanding supply chain management to ensure, for example, real-time visibility of product availability.

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What Should You Consider Regarding the Customer?

Of course, the customer is the focus—otherwise, there would be no reason to engage with omnichannel. So, what does it take to ensure that the customer is happy and, ideally, makes a repeat purchase?

Always and at all times: focus on the customer experience. Several aspects are crucial to ensuring that users feel comfortable.

First, the option to switch channels should be offered. It’s essential that customers are not forced to switch between different channels, as this can be perceived as disruptive. The purchase process should be fully possible within a single channel, even if multiple sales channels are connected.

Another important point is personalization. Customers want to be recognized and treated as individuals, whether shopping in-store or online. For example, customer service, when contacted via a social media channel, should have an overview of past purchases and the current transaction to provide personalized advice. Addressing customers by name can go a long way.

Networking is also a prerequisite for successful omnichannel marketing. It’s not just important that all technical channels are interconnected, but also that different business areas within the company work together. Customer service, for example, needs insights into sales to effectively assist customers when necessary.

Additionally, the various sales channels should be uniformly designed. A product offered online should also be available in physical stores. It is also advisable to integrate the design of the company website across all channels to create a consistent brand experience.

Finally, centralized storage and management of data is necessary to enable successful personalization and an individualized customer experience. Customer relationship management (CRM) solutions are ideal for this, allowing marketing, sales, and customer service to access the same information to ensure seamless and personalized customer care—not just today, but also tomorrow. After all, a created experience must be maintained to encourage customers to return and purchase again.

An experience across all channels—that's the plan, and companies can hardly afford to do without it if they want to keep up in an increasingly connected and digital market environment.
Omnichannel has many advantages, including improved customer experience, higher customer satisfaction, and increased sales through the seamless integration of all sales and communication channels. However, implementing an omnichannel strategy requires careful planning and a clear focus on customer needs. Companies must ensure that their IT infrastructure, internal processes, and data management are optimally aligned to provide a consistent and personalized customer experience. Those who overcome these challenges lay the foundation for sustainable success and strong customer loyalty in the digital age. So, it’s definitely worth the effort.

If you’d like to read more articles from us, feel free to visit the 

Flanke 7 GmbH

Jamstack Websites + Performance Marketing

Marketing becomes a success factor with Flanke 7:

Projects (All projects)

Display 7

Do you like our projects?

Blog (All posts)

The Future of Web Development: Trends and Technologies for 2025

Marketing Trends 2025

All Channels, One Experience: Omnichannel