Trends and more trends – trends as far as the eye can see. As the calendar year draws to a close, blog articles sprout up everywhere, each predicting what the next year will bring. Since these insights are always intriguing and exciting, we’re happy to join in.
Content marketing is no exception – there’s plenty happening: advancements, optimizations, and, above all, changes driven by AI. What exactly is going on, and what can we expect? Let’s dive in.

Artificial Intelligence and the Rise of Agents

In 2025, artificial intelligence (AI) will continue to play a central role in digital marketing, expanding even further. While tools like ChatGPT and similar innovations have paved the way, widespread adoption is still lacking.
A particularly defining trend is the use of generative AI, which automatically creates content such as text, images, videos, or music. This holds immense potential, especially for customer communication and content marketing.
Autonomous AI agents are also gaining traction. These systems can handle complex tasks independently or semi-automatically, such as designing, analyzing, and optimizing marketing campaigns across multiple channels. This will lead to increased efficiency across all areas of marketing. Specifically, in content marketing and idea generation, these tools promise faster and more substantial results.
Staying updated is essential, as the quality and reliability of these tools will improve, making them even more useful and dependable in the future.

Search Engines Are Now Social Media

This isn’t exactly a new trend; it’s been unfolding since the pandemic, during which platforms like TikTok experienced massive growth. Yet, only a few companies include social media as a search engine in their content marketing strategies.
Today, people seek information everywhere—there’s no longer a single go-to source for knowledge online. Content marketing must evolve beyond traditional touchpoints and embrace omnichannel approaches, meeting user expectations. For instance, if you have a fantastic, well-performing blog post on your website, consider repurposing it for other channels, such as presenting its content in a short Instagram video.
This approach makes significant strides in establishing alternative channels as credible knowledge sources and search engines.

Interactive Content

We all know it, and we all have it: a playful instinct. Augmented Reality (AR) and Virtual Reality (VR) already offer exciting opportunities and creative concepts, and these will only grow. Content will become increasingly interactive for users. Why? Attention spans are getting shorter, and users want something that grabs their interest.
Websites, in particular, will see significant changes. Hot topics in content include: Quizzes, Animated infographics, Interactive maps, 360-degree photos and Calculators or other daily-use tools on websites

Got That in a Video?

TikTok, Instagram, and YouTube Shorts have embraced and amplified users’ growing demand for short-form video content.
Currently, 91% of surveyed companies use video as a marketing format, though not consistently across all platforms. The number of opportunities and the demand for video content have skyrocketed. In content marketing, it’s almost as if the industry has adopted a “video-first” mindset.
Consumers were also surveyed, with 89% stating they want to see more videos from their favorite brands.
This isn’t a passing trend; it’s already the preferred way information is consumed and will continue to dominate. The expectations align with this direction as well.

For more on video marketing trends, check out: Video Marketing Statistics 2024.

A Bit More Personal?

This question may never have been explicitly asked to a company, yet it’s a genuine expectation from consumers. Personalization is no longer optional—it’s a demand. Tailored, customized experiences are becoming a baseline requirement. In 2025, hyper-personalization will be an essential practice in digital marketing.
This doesn’t mean automated email campaigns pretending to be personalized while mistakenly addressing “Lisa” as “Lena.”
True personalization—genuine, individual personalization—is what’s required. This extends beyond email, shopping experiences, or product recommendations. In content marketing, the demand for tailored content is also growing.

Is this a challenge? Absolutely.

An opportunity? Without question. Companies that understand the importance of leveraging AI for idea generation and marketing strategy will lead the pack and strengthen customer loyalty.

Summary

The content marketing trends for 2025 aren’t drastically different from those in 2024 – AI still takes center stage, and video remains a key focus.
The main difference lies in the evolution of possibilities, bringing new opportunities for businesses.
New trends include AI agents, a development that’s not only fascinating but likely to stick around. Personalization isn’t new, but explicit consumer demands for it are.
An exciting year lies ahead—we look forward to everything it brings.

For more insights, feel free to explore other articles on trends already available on the F7 blog.