Web development is constantly evolving, with new technologies and approaches reshaping how websites and web applications are designed and built. In 2025, certain trends will continue to develop, but there will also be innovations that could change the digital landscape. From Artificial Intelligence (AI) and Machine Learning (ML) to Augmented Reality (AR) and WebAssembly—these trends have the potential to influence how we use the internet. Let’s take a closer look at them.

Artificial Intelligence (AI) and Machine Learning (ML)

It's no surprise that this comes first and isn’t anything new: AI and ML are increasingly transforming the way websites are developed and optimized. These technologies are expected to be further integrated into web development, enabling personalized user experiences. Advanced chatbots, precise recommendation systems, and data-driven decisions will become possible. AI and ML will also be used to analyze user behavior and enhance the usability and efficiency of websites.

Progressive Web Apps (PWA): The Future is Hybrid

For those who want to read more about this, we have a blog post: Progressive Web Apps - An Overview. PWAs offer a fusion of traditional websites and native apps without users having to download them from an app store. With offline functionality, fast loading times, and the ability to be installed directly on a device's home screen, PWAs offer significant advantages. It is expected that in the coming year—and possibly beyond—there will be increased use of Progressive Web Apps to improve website accessibility and performance.

Low-Code/No-Code Development: Democratizing Web Development

Low-code/no-code development is a revolution in itself, and we will surely see more and more providers in the coming years. It allows users without programming knowledge to create functional websites and applications. This not only speeds up the development process but also reduces costs. During our research, we often encountered the term “democratization.” It refers to the idea that such technological capabilities will enable a broader audience to create websites, no longer limited to those with programming skills.

WebAssembly (Wasm): High-Performance Web Applications

Something new—during our research, we came across this often. WebAssembly is a technology that allows high-performance code to run directly in the browser. This opens up new possibilities for complex web applications, such as video games, graphic editors, or scientific applications. It is expected that WebAssembly will become a standard tool in web development, as it enables faster and more powerful web applications.

Augmented Reality (AR) and Virtual Reality (VR)

It’s also not surprising to see these two on the list: Augmented and Virtual Reality have been on trend lists for several years now, with new developments each year. AR and VR can revolutionize how we interact with digital content. These technologies offer new experiences, particularly in areas like e-commerce, education, and entertainment. More websites are expected to integrate AR and VR features, providing engaging and interactive experiences for their users. We also see this trend extending to marketing and advertising.

Enhanced Web Security

Unsurprisingly, but crucially important: Web security will remain a key issue in 2025. With the increase in cyberattacks and growing concerns about data privacy, developers will need to implement even stronger security measures. These include the use of HTTPS, multi-factor authentication (MFA), and end-to-end encryption to protect user data. When it comes to security, staying vigilant is essential, as attackers are always finding new ways to breach systems.

Responsive Design and Accessibility

Responsive design and accessibility are also not new trends, but they will remain essential in 2025. With the increasing use of mobile devices and the need to make the internet accessible to everyone, developers must ensure that their websites function well across all platforms and are accessible to people with disabilities. This includes the use of responsive layouts, alt text for images, and keyboard-friendly navigation. We have a separate article for those who want to dive deeper into this topic: Websites Without Barriers.

Internet of Things (IoT)

The Internet of Things, or IoT, is connecting more and more devices to the internet, from household appliances to vehicles. The idea is to enable data exchange between the "things." A simple example: smart thermostats, lighting, smoke detectors, and so on, which can be controlled via a smartphone. In the coming years, integrating IoT into web development will be crucial for creating connected and automated systems. Developers will need to consider real-time communication, data management, and security when working with IoT devices.

Summary

There is much to expect and many developments that were already foreseeable. The future of web development is promising and brings innovations that will enhance the user experience and improve development efficiency. Technologies such as Artificial Intelligence, Progressive Web Apps, and low-code platforms will reshape the field, offering new opportunities for both developers and businesses. Fresh winds, new opportunities—many challenges and chances: To stay competitive in this dynamic environment, companies and developers should familiarize themselves with these trends early on and adjust their strategies accordingly.

If you want to read more from us, check out our blog: Flanke 7 Blog.