It's a great feeling when your new website is ready and shines in all its glory on the Internet. You can finally fill your blog with content, customers can get in touch with you and everything is actually working. Or does something not? Regardless of whether a website has recently been revised, redesigned or moved to a new technical system - maintenance and, above all, regular maintenance is important, because hackers are becoming more and more creative and the threats are increasing. It is therefore essential to have your own website and store regularly maintained by a professional. And that's exactly what we've collected a bit of content for you. 

Why is regular maintenance so important? 

Sure, there are more attacks, threats and the like - that's obvious, but that's a bit of a "superficial" description. Let's take a look at exactly what that means. 

Aspects relating to security: 

• Closing security gaps: Hackers are constantly looking for vulnerabilities in websites and stores in order to infiltrate them and steal data or damage the systems. Regular maintenance uncovers these vulnerabilities and closes them before they can be exploited. This can also protect sensitive data. 

• Detect and remove malware: It's not just security vulnerabilities that are relevant - a website or store may already be infected. Regular maintenance can also be useful here. 

• Keep software up to date: Outdated software also poses security risks, but new features may also be available to customers for their experience. Regular maintenance ensures that all software components of the website or store are up to date so that the full scope of security and functionality can always be offered - until new maintenance becomes relevant.

But it is not only security that plays an important role, the performance of the website or store should also be regularly scrutinized. 

Aspects relating to performance:

• Improving loading times: Loading times are the be-all and end-all these days, because slow sites are not only visited less often overall, the bounce rate of those who actually visit the site can also be very high. And since nobody wants that, you should also check regularly. We are happy to create websites with the fastest loading times for you, you can find out more here. 

• Avoiding downtime: Websites and stores that are not regularly maintained can fail. Of course, nobody wants this to happen, as the website or store is often the central point of contact with the customer. Is the website down? Ergo: loss of sales and, in the worst case, reputational damage. So the same applies here: check regularly to prevent such failures.

Security and performance are still not the only reasons to have the "virtual oil change" carried out regularly. Of course, you also want to offer your customers a website or store that they enjoy visiting, right?

Aspects relating to user-friendliness:

• Compatibility with all devices: Websites and stores must work well on all devices, including smartphones and tablets. After all, different devices are preferred depending on the target group. Regular maintenance ensures that the website or store is compatible with all devices and will remain so tomorrow.

• Improving the user experience: If the website or store is fun to visit, then we are talking about a positive user experience. Loading errors or even error messages do not contribute to a positive feeling. That's why it's important here too: Regular maintenance.  

Loading times are not the only decisive factor for ranking in search engines such as Google; the preparation of the page or store itself is also important. We are talking here about SEO for websites or e-commerce SEO for stores. There are also reasons why regular maintenance plays an important role in the context of SEO. 

Aspects of search engine optimization (SEO):

• Improving rankings: The goal is to always appear on the first page. To achieve this, your own website and store must always be up to date. So: Check regularly. 

• Correcting SEO errors: The rules for SEO have changed over time, Google also has some ideas about what is good or bad. In addition, there is always something that can be optimized for the target group, especially with content. Regular maintenance helps to fix SEO errors that can affect the ranking of the website or store.

So we can see that there are many reasons for regular maintenance. Let's summarize: Security, performance, usability and SEO are the top 4 categories why you shouldn't let anything "burn" here either.

The long-term benefits 

Yes, yes, yes - there are many reasons why it is so important. But that's not all, we would also like to show you what you will gain not only today, but also tomorrow, if you have a professional with the right tools to inspect your website or store - just like a car. 

An investment in tomorrow: 

• Trust: Protecting your customers and taking care of them again and again not only leads to greater security. Customer trust can also be strengthened. 

• Keep sales stable or increase them: If everything runs as it should, then your customers are happy and enjoy shopping with you or using your services. Customers' expectations of your service, for example, always exist - even if your site is down. And to ensure that you don't disappoint your customers and that your turnover remains stable over a longer period of time, it's important that a professional takes a look. 

• Save costs in the long term: Even if regular maintenance generates costs, these are always significantly lower than what you have to pay if you are hacked, your site or store goes down or you only update the functionality years later. 

Summary 

Maintaining a website or store regularly is a question of safety, just as it is for cars, but also a question of performance, user-friendliness and long-term cost savings. It's not just a short-term investment to keep your website and/or store up to date, but also an investment in the future. 

Feel free to contact us if you have any questions about maintenance - if you are looking for some reading material in the meantime, you are welcome to take a look at our blog.